you’ve heard the phrase: “it’s not what you know, it’s WHO you know.” i guess this can hold true, as in the case of film critic, journalist, and tv personality ben lyons (son of jeffrey lyons) and folks like paris hilton. however, for us regular folks – especially in this economy – “connections” often aren’t all that they’re cracked up to be. from what i’ve gathered from my experiences and those of friends, “informational interviews” with well-off alumni or employees at companies you aspire to work for more-or-less end with a “thanks for coming in, see you never” or “i’ll pass your resume along to so-and-so.” yeah, i bet you will, right after that meeting and phone call and….you get the point.
so anyways, while connections and networks always have the potential to be helpful, don’t hold your breath and bet the farm on an “in” that may never come. often, the best type of networking happens when you actively promote your personal brand without focusing solely on a specific position and create connections with all types of different people. you never know who may be paying attention when you least expect it!